Brand Book
Artivive · Brand Identity Guidelines
Brand
Book
Typography, colour, logo, voice, components & assets — the complete reference for on-brand Artivive communications.
Brand Book
Typography, colour, logo, voice, components & assets — the complete reference for on-brand Artivive communications.
Who Artivive is, what we stand for, and the numbers that define us.
"Artivive empowers creatives to bring their visions to life using AR."
"To change how art is created and consumed."
"The Leading Augmented Reality Platform for Every Idea"
Artivive GmbH
Founded January 2017 · Vienna, Austria
Sergiu Ardelean & Codin Popescu
Reindorfgasse 29, 1150 Vienna
The official Artivive wordmark. All variants from press.artivive.com/logos. Six formats: SVG, PNG, and CMYK JPG in dark and light.
Minimum clear space = cap-height of the A on all four sides (~¼ of logo height). Nothing enters this zone.
| File | Format | Use for | Source |
|---|---|---|---|
| logo.svg | SVG | All digital — website, email, presentations. | press.artivive.com/logos |
| logo_light.svg | SVG | Digital on dark/black backgrounds. | press.artivive.com/logos |
| logo.png | PNG | Screen use, transparent background. | press.artivive.com/logos |
| logo_light.png | PNG | Screen on dark backgrounds, transparent. | press.artivive.com/logos |
| logo_cymk.jpg | CMYK JPG | Print production. CMYK colour profile. | press.artivive.com/logos |
| logo_light_cymk.jpg | CMYK JPG | Print on dark substrates. CMYK profile. | press.artivive.com/logos |
Clean and purposeful — near-black for text, white and light-grey backgrounds, and a signature pink-to-teal gradient as the defining accent.
Primary Palette
Text Hierarchy
Gradients
Montserrat is the only typeface Artivive uses — across all headings, body copy, UI labels, and buttons. Served locally via TTF files.
Hero H1, H2 headings, document titles. Weight 800. Bold geometric Montserrat at large sizes.
Body copy, buttons, nav, captions, labels, card text. Weights 300–900. Geometric, clean, legible at every size.
Two products — the consumer AR viewer app (iOS & Android) and Bridge, the no-code creation platform.
Clean, minimal interface centred on the camera scanning experience. Free to view — no account needed to experience AR.
No-code AR editor. Timeline-based animation, layer management, 2D/3D toggle, preview modes. Built for non-technical creators.
The artivive.com homepage is the definitive visual reference. Hero features a phone mockup surrounded by 3D organic pink & sky shapes — the signature AR aesthetic. Light background, Montserrat headlines, gradient CTA button.
Bridge is the no-code AR creation platform. Clean white UI with a canvas-based editor, timeline at the bottom, layer panel on the left, and a top bar with breadcrumb navigation, WebAR toggle, Publish button (dark), and Upgrade button (gradient).
Artivive's homepage uses a distinctive set of 3D organic shapes from the brand CDN. These pink spirals, flower forms, and blue balls define the AR aesthetic and appear in all marketing materials.
The building blocks of artivive.com. Match these precisely in all branded communications.
Your domain, your brand — zero Artivive traces.
Build and publish AR campaigns in hours.
Track scans, dwell time and interactions.
Artivive will replace the audioguides at museums.
Premium, AR-forward visuals — aspirational photography showing real people discovering art through AR. The official press library is at press.artivive.com/images (skip first 4 team portraits).
Creative confidence and genuine warmth. Plain language, no jargon, always audience-first.
Reference for all products, tiers, and key partners when building proposals or presentations.
5M+ downloads. View AR on any trigger image. Free to use — no account needed.
No app download. QR or link. Up to 10 triggers per QR. Any browser. Pro Plus or White Label.
No-code AR creation. Upload triggers, add video/3D/animation, manage campaigns.
Custom domain, custom branding, zero Artivive traces. For agencies and enterprise brands.
Museums
Albertina Vienna
Belvedere Vienna
Centre Pompidou
Nat. Gallery London
Brands
WWF · Hard Rock
Desigual
Bombay Sapphire
Absolut Vodka
Education
Harvard · MIT
UC Berkeley
United Nations
Events
EXPO 2025 Osaka
Vienna Tourist Board
Reference decks available on Drive (Michael working folder → Presentation Examples). A slide master template will be added here once finalised.
